We thought we would share our tips with our clients and friends in the Hong Kong restaurant and bar industry on some business activities (based on what our company does) that they can do while they are temporarily closed during the virus situation in Hong Kong.
1) Google Business. Gain access to and manage your google business page. Make sure all of the details are correct and post some latest news about your food, drinks and venue.
2) Link checking. Go through your social media pages and website to make sure that all links work and that if you had old promotions and broken links that these are fixed.
3) Listings. Use google and other well-known search engines to Hong Kong and search for your restaurant / bar. Check all the listings information is correct, update your details including description and images if possible. Some you can edit yourself and others you would need to contact the relevant websites.
4) Keywords. Search online by using the search engines for any key phrases that you think are relevant to your restaurant or bar such as ‘Craft beer bars in Lan Kwai Fong’. This is what they are looking for and where they plan to go. Also change the wording around as not everyone will use the same search word structure as you.
5) Databases. Check your newsletter and guest databases to make sure it is up to date and organised so when you reopen you will reach all the right people with your latest news. If you do not have one then set on up. Mailchimp has a free service until you reach a certain number of subscribers.
6) Calendar. Review your 2020 calendar and put together a tentative list of what events, promotions and activities you would like to hold at your bar or restaurant. Of course this is still uncertain, but at least you will have an idea and then you can see what you can prepare now for when you can confirm these plans.
7) Upgrade and Repair. Of course deep cleaning of the whole venue would be the first thing to do. While the venue is temporarily closed, this is an opportunity when you can fix certain parts of the venue, from a broken air conditioner to installing new beer taps. Often being open 7 days a week for some venues, certain upgrades or repairs are quite difficult to do, especially when they are non-essential, but can improve the experience of the customers and the operations of the venue.
8) Operations. Review procedures and processes to see what can be improved and updated to save time in the future and make things better for your staff.
9) Market Research. Do some of your own research into where your restaurant or bar fits into the market and look at what gives you a competitive advantage and how you can achieve that.
10) Suppliers. Reach out to your suppliers to get the latest pricing and products as well as find out what is new and available on the market that would be something worth offering to your customers when you reopen.
Finally do all look after yourselves and your teams!