Entertaining Asia was the appointed agency by Heineken Hong Kong to create and execute a public 3-part event series to generate awareness for their new brand Desperados.

Entertaining Asia was responsible for all aspects of the event from individual theme and design creation, vendor sourcing, entertainment to sponsorship acquisition. In addition, Entertaining Asia executed and managed the online and offline marketing campaign for the entire event series.

The event series was able to successfully introduce and raise awareness of Desperados brand to the Hong Kong market by targeted pre/post event promotion, at event product sampling along with a memorable party experience!